Planning - Strategy - Buying power
Our approach to the media function is reflected in our commitment to finding better ways to reach consumers with our clients’ messages – an imperative in today’s increasingly fragmented audience environment.
DH&B understands that the modern consumer wants to engage with their favourite brands and enter into conversations with those brands and that brands need to constantly evolve to maximise their engagement with customers.
At DH&B we continually seek to employ a mix of media options that are designed to deliver the maximum success for our client's campaigns in the most cost effective way. Our media recommendations are based on what our clients' needs are, and what they can afford.
When planning media we try to think outside the box and employ a broad range of media options... not just those that are obvious.
We place our media through The Media Edge, Australia’s largest media negotiating group, with a massive billings base and purchasing power, along with specialist systems and on line research resources. This, combined with DH&B’s strategic input and close supervision, serves to ensure that our clients enjoy the best in media services, value for money and sustained efficiencies.